![]() ![]() “Vitamin D is the most researched vitamin in the planet. This time round, the company decided to use the technology to make water soluble vitamin D, as the vitamin has been shown to produce various immune benefits against the backdrop of the ongoing COVID-19 pandemic. The company had previously used the patented technology to develop water soluble turmeric – which is also another ingredient that is known to have poor bioavailability in the human body. The bioavailability becomes even lower when consumed with an empty stomach,” CEO Dr Rajen Manicka told NutraIngredients-Asia. “Normally if its fat soluble, you don't absorb more than 15 per cent, and that is taken with a fatty meal. So, when you take something fat soluble, there is a reduction in bioavailability very quickly. “As you know, your gut is all water, your body is all water. The bioavailability test was conducted by a laboratory linked with The University of Mississippi in the US. The product, known as HydroD, was launched in Malaysia via the company’s direct-selling subsidiary Alterni.ĭeveloped using a patented technology, it is said to have achieved a bioavailability of more than 90 per cent. ![]()
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